White papers are so 1999!
Content that engages and informs is essential to running a successful lead generation campaign. More than case studies and white papers, B2B content marketing has evolved into video, eBooks, infographics and a variety of other types of media.
This is the place to find some great ideas for content to use to build your sales pipeline.
Use video for greater engagement
YouTube is now the second largest search engine with 100 hours of video is being uploaded every minute. Video is your most powerful tool in content marketing - it is also the most expensive. So getting it right is key.
Evolve your white paper into an eBook
Even though white papers are still widely used by B2B content marketers, they have evolved as with increasing reader expectations. Unlock hidden potential with a new approach to communicating your proposition by taking your content to the next level.
Infographics deliver results
Used by newspapers, magazines and even your fusty old textbooks, infographics communicate key facts and ideas visually. Infographics are a useful tool in your content marketing arsenal, especially for those early in the lead pipeline where you need to make complex information more easily accessible.
Landing pages to generate qualified leads
Even the best content won't generate leads in the numbers you need to meet your marketing targets by itself. Carefully crafted landing pages allow you to convert visitors into leads and get a better understanding of what sorts of content engages your prospects. You can even link these landing pages using marketing automation to your CRM to feed fresh, qualified leads to sales.
The right partner for engaging content
Content marketing is an investment, so its important to get it right. If you're looking for content to engage and drive demand - look no further than Aamplify. As B2B content marketing specialists we can help you get your strategy in place, or if you've already made a start, help you with content to build it out.
To learn more about how to diversify your content and make it work for your business give us a call.
DOWNLOAD THE CONTENT THAT GENERATES DEMAND EBOOK:
This eBook is brimming with ideas and examples of how to use content to drive demand.